Privacy Policy

1. Information We Collect

We collect the following categories of personal information:

• Contact Information: Name, email, phone number, mailing address
• Health and Genetic Information: Biological samples, lab test results, health conditions, family history (subject to HIPAA)
• Account Credentials: Username, password
• Communications: SMS opt-ins, support messages
• Payment Information: Billing details, transaction history (processed via third-party providers)
• Device & Usage Data:IP address, browser type, pages visited, and cookies (see "Cookies" below)

2. How We Use Your Information

We use your information to:

• Deliver lab testing and genetic services
• Provide order confirmations, test updates, and SMS alerts
• Process payments
• Support customer service and account management
• Improve website performance and user experience
• Send marketing communications (if you opt-in)
• Comply with legal and regulatory requirements

3. SMS and Email Communication

If you opt-in to receive SMS messages, we may send appointment reminders, test updates, promotional content (if separately opted in), and account notices. You may opt-out at any time by replying "STOP" to any message or contacting us.

Marketing emails will only be sent to users who expressly opt in. You can unsubscribe via the email footer or by contacting us.

4. Sharing Your Information

We do not sell your personal data. We may share information with:

• Service providers: Labs, logistics, payment processors, cloud storage, SMS/email services
• Healthcare providers: Only when authorized or required
• Legal authorities: When required by law, subpoena, or government investigation

We ensure that third parties comply with confidentiality and data protection standards.

5. HIPAA and Genetic Data

TRU-1, a product of Blue Genes Lab, LLC, is a covered entity under HIPAA. All genetic and health-related data is stored and transmitted in compliance with HIPAA security rules. We do not use your genetic data for marketing or share it with third parties without explicit consent.

6. Data Retention

We retain your personal and genetic information for as long as your account remains active or as needed to provide services. We may retain de-identified genetic data indefinitely for research and quality control purposes, unless prohibited by law.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze traffic, and understand user behavior. You can manage cookie preferences through your browser settings.

8. Your Rights

Depending on your location, you may have rights to:

• Access, correct, or delete your data
• Request data portability
• Opt-out of data sharing or targeted marketing
• File a complaint with a data protection authority

To exercise these rights, email us at support@bluegeneslab.com. We may need to verify your identity before fulfilling your request.

9. Data Security

We use industry-standard safeguards including encryption, secure access controls, and audit logs to protect your data. Despite these measures, no system is 100% secure.

10. International Users

If you are located outside the U.S., your information will be processed in the United States. By using our services, you consent to the transfer and processing of your information in the U.S.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from children without parental consent.

12. Policy Updates

We may update this Privacy Policy periodically. We will notify users of material changes via email or website notice. Continued use of the site after such changes indicates acceptance.

13. Contact Us